Jim Campion is a pioneer in the dental field with nearly 60 years of experience shaping the industry. In 1967, he founded Zirc Dental Products, beginning with zirconium silicate abrasive strips, which he later sold to a major manufacturer. Recognizing a greater need for innovation, Campion redirected the company’s focus, introducing Zirc’s revolutionary Color Method. These innovative products transformed dental office efficiency by simplifying organization and streamlining clinical workflows. By addressing fundamental challenges in dental practice management, Campion established Zirc as a leader in practical, efficiency-driven solutions.

Today, Campion's legacy continues as Zirc remains a family-run company, committed to delivering time-saving, innovative products that support dental professionals worldwide.