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Brand Guidelines – Zirc Dental Products Inc.

Resources

Brand Guidelines

Please follow these guidelines to deliver on-brand designs and assets.

 
Our Vision Equipping dental teamsfor daily success. Our Mission Helping dental teams besafe, happy, and efficient. Our Purpose Because there's no placefor confusion or error inthe dental operatory. Our Vision Equipping dental teamsfor daily success. Our Mission Helping dental teams besafe, happy, and efficient. Our Purpose Because there's no placefor confusion or error inthe dental operatory.

Download all Zirc Dental brand assets

When in doubt about your use of any Zirc Dental brand elements, please email marketing@zirc.com.

Logos

Only use these approved lockups to represent the Zirc brand in its entirety in any outward or inward-facing communications or materials.

Download Full Family
Primary Logo

Primary Logo

For any and all scenarios when possible.

Download >>

Wordmark

Wordmark

For use when space is limited. Use sparingly.

Download >>

Icon

Icon

Only to be used when space is extremely limited.

Download >>

Best Practices

Only use these approved lockups to represent the Zirc brand in its entirety
in any outward or inward-facing communications or materials.

Download Brand Guidelines

Do not adjust spacing for any of the
elements of the brandmark.

Any of the elements in the brandmark should not be resized separately and/or disproportionately.

None of the elements in the brandmark
should skewed, warped, or rotated.

Do not colorize the brandmark or its
elements outside of the approved usage.

Only use the brandmark and any of its elements on approved color combinations.

Do not apply an effect or filter that would
distract the viewer or decrease legibility

Brand Colors

We're known for color and we mean it when we say it is important to us.
Please follow these guidelines for color accuracy when using Zirc's colors.
Download the following .ase file to use in Adobe Illustrator or Photoshop.

Download Color Palette Brand Color Palette SECONDARY PRIMARY Product Color Palette VIBRANT JEWEL CLASSIC

Typography

Our typefaces are all available through Adobe Fonts. All are linked below for your convenience. Please only use the primary typeface. The display typeface are only used for H1 requirements. The Email typeface should only be used if the primary is not available.

Aa Muli Primary Typeface Helping dental teams be safe happy and efficient. Example: Download Typeface>> Aa Helvetica Email Typeface Equipping dental teamsfor daily success. Example: Download Typeface>> Aa The New Elegance Display Typeface Win the dental day. Example: Download Typeface>>
 

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