Logos
Logos
Only use these approved lockups to represent the Zirc brand in its entirety in any outward or inward-facing communications or materials.
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Primary Logo
For any and all scenarios when possible.

Wordmark
For use when space is limited. Use sparingly.

Icon
Only to be used when space is extremely limited.
Best Practices
Best Practices
Only use these approved lockups to represent the Zirc brand in its entirety
in any outward or inward-facing communications or materials.

Do not adjust spacing for any of the
elements of the brandmark.

Any of the elements in the brandmark should not be resized separately and/or disproportionately.

None of the elements in the brandmark
should skewed, warped, or rotated.

Do not colorize the brandmark or its
elements outside of the approved usage.

Only use the brandmark and any of its elements on approved color combinations.

Do not apply an effect or filter that would
distract the viewer or decrease legibility
Brand Colors
Brand Colors
We're known for color and we mean it when we say it is important to us.
Please follow these guidelines for color accuracy when using Zirc's colors.
Download the following .ase file to use in Adobe Illustrator or Photoshop.
Typography
Typography
Our typefaces are all available through Adobe Fonts. All are linked below for your convenience. Please only use the primary typeface. The display typeface are only used for H1 requirements. The Email typeface should only be used if the primary is not available.