Effective brand awareness is placing your company strategically in front of an audience to keep your brand in mind. This can be done through printed marketing, online advertising and social media marketing. What about the products going home with your patients after the appointment?
Items like the toothbrush, floss, mouth guard containers and denture/retainer boxes that your customers use once they get home, stay in front of them for quite a while. They may see these products on a monthly, weekly or even daily basis. If you can put your practice branding on these products, you have an affordable and effective way to stay in front of your market.
A custom print on a quality product
Product branding is not new to the dental practice, but it is a great way to keep your name and services in front of people. With the rapid growth of group practices and their size of marketing budgets, it’s hard to compete at a TV commercial and digital ad level. Branding your “take-home” products is a great way to stay in front of your current clients, and it also has the ability to be an effective marketing tool for grabbing new patients as well.
Zirc has been manufacturing denture and retainer boxes for over 40 years while offering custom imprinting to dental practices as an add-on feature. Today, Zirc manufactures over half the denture and retainer boxes in the dental industry. In 2017, Zirc’s 4-color custom imprinting was launched to further help dental practices promote their brand with a multi-color, high-quality imprint. With the imprinting feature, a durable product and a library of box color options available, Zirc’s denture and retainer boxes offer a completely custom product to the dental practice.
Mobile marketing with a unique message
The most simple, but still effective way to brand your boxes and mouth guard containers is to put your practice name and contact information. If you have an online presence, add your company website and social media sites as well. It keeps your brand and information in front of existing customers, so it is easy for them to contact you for further services and to refer you to others.
Mouth guards are used in many school sports and our retainer box is a great mouth guard container to keep dirt and debris off of the mouth guard. Sending a patient home with a branded mouth guard container has the potential to be seen by many kids and adults. Utilizing the container space for a unique and attention grabbing message could bring in new prospects to the practice. If nothing else, it keeps your company name in the public at a very low cost to you.
Professional or have a little fun
With our custom imprinting, a dental practice can take the straight-forward branding approach or have a little fun with images and text. Zirc offers a library of professional and fun dental themed icons. An office can utilize those icons or take advantage of uploading their own logo and image to have imprinted on the box.
Your market may determine your message. A pediatric office may want brightly colored boxes with a fun image and message for children, where a general practice who works with the older demographic may want a more soft-tone colored denture/retainer box and a more professional design.
Many dental practices run an imprinted promotion on the boxes in addition to their general information, and some utilize it as part of a referral program to their patients. The ideas are endless in ways to promote a brand and further market other services. The diversity of marketing that can be achieved with custom imprinting on denture and retainer boxes and the low cost to create the imprint, is an affordable strategy to keep your brand in front of the right audience.
Create your custom branded denture or retainer box online!
Our website offers simple way for practitioners to create and order custom imprinted boxes online! Go to our denture and retainer products page here, to get started. If you have any questions, please contact us through our website or give us a call at: 800.328.3899.
